A climate action to restore beauty
For several years, Kraft Cosmetics, the Swedish distributor of the B Corp certified Davines and [ comfort zone ] brands, has launched fundraising projects for good causes. In 2019 it contributed to preserving Sweden’s last ancient forests, a native ecosystem that is part of the country’s biodiversity heritage and inestimable beauty. The initiative was created in collaboration with the Naturarvet nonprofit association and was made possible thanks to the involvement of Swedish beauty salons. Protecting forests is one of the most effective ways to reduce the amount of CO2eq in the atmosphere and mitigate climate change.
- 1,020 square meters of ancient forests in Sweden protected.
- 21 beauty salons involved.