The Dutch Davines salons clean the canals


In 2019, the Dutch Davines branch began a collaboration with SUPcleanup, the organization that works to clean up plastic in canals using a stand up paddleboard (SUP), a kind of surf board. The collaboration has resulted in two waste collection events. The first, which is only for colleagues of the Deventer branch, involves cleaning of the city’s canals; the second, which is also open to hair salons, focuses on cleaning Amsterdam’s canals. The salons participated with their staff and customers, creating a very impactful event that even attracted the attention of the Italian press.


Professional customers.
End customers.


  • 30 volunteer colleagues from the Dutch Davines branch involved in cleaning the Deventer canals.
  • 14 volunteers, including the owners and staff of 4 hair salons involved in cleaning the Amsterdam canals.
  • A total of around 1.65 km of canals cleaned up in the cities of Deventer and Amsterdam.