The Davines salons support the regeneration of the English forest

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Due to the low forest cover in the UK, which is the lowest in Europe and one of the lowest in the world, in 2019 the UK Davines branch chose to contribute by working with the National Forest Company. This non-profit organization has been working since 1995 to create a national forest that stretches across the 200 square miles of the Midlands, linking the two ancient forests of Charnwood and Needwood. To regenerate this area, which has been scarred by centuries of coal mining and heavy industry, the National Forest Company has collaborated for 25 years with public and private organizations, promoting fundraising events and educational trails in the forest with the aim of planting 9 million trees by 2020. To support this organization, Davines set up a fundraiser at its hair salons in order to inform and raise awareness among as many people as possible and to involve them through the sale of a limited-edition scented candle. The high level of participation in the initiative made it possible to plant new trees at an event that was open to participation from the hairdressing salons.

STAKEHOLDER COINVOLTI

Staff.
Professional customers.
End customers.
Distributors.
Environment.

RISULTATI

  • Over 200 trees planted in January 2020 in Moira, in the heart of the National Forest.
  • 40 volunteers participating in the planting event, including staff from 15 salons, 3 distributor staffs and 12 colleagues from the English Davines branch.
  • 3,500 soy wax candles distributed at the Davines salons for the fundraiser.