Davines salons support children’s environmental culture

The Sustainable Beauty Partner-affiliated Davines hair salons supported the 2019 edition of Libri con le Ruote (Books on Wheels), the project promoted by the ParmaKids Association, in collaboration with the libraries of the Municipality of Parma, to promote the right to read and to highlight the value of sustainability in an original way. Libri con le Ruote is a traveling library on two wheels loaded with children’s books that offers children, free of charge, books and readings in unusual places such as parks, squares and streets. In addition to supporting the project, the Sustainable Beauty Partner salons enhanced the traveling library with the donation of new books with themes related to nature and the environment, offering children an opportunity to approach sustainability in a playful way. Use of a bicycle, as well as not polluting, has further contributed to conveying to the young generations a behavior model in line with the values promoted by this initiative.

STAKEHOLDER COINVOLTI

Community.
Customers.

RISULTATI

  • 10 events, with different stops, for the traveling library, offered to the city of Parma.
  • 50 sustainability-themed books donated to the traveling library in Parma.
  • 500 or so children in total involved and made aware of environmental issues.