Learning the hairdressing profession improves your life

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Since 2018, Davines’ Dutch branch has supported the Hairdressers For Nepal project set up by the non-profit organization Hairdressers Without Borders to offer destitute women in Nepal an opportunity for personal and professional growth in the beauty sector through hairstyling and make-up.

In 2019, the Dutch branch financially supported the project through fundraising at the Davines hair salons, which also involved and raised awareness among their customers. The company chose to add its own financial contribution to the amount collected, in addition to donating a supply of products and marketing materials used for training purposes. Finally, a Davines trainer personally contributed to the professional growth of Nepalese women by participating, as a volunteer, in the locally organized courses. The aim of the initiative is to motivate, inspire and unleash the energy and creativity of the participants, teaching them a profession that can lead to paid employment and therefore to an opportunity to improve their lives.

STAKEHOLDER COINVOLTI

Professional customers.
End customers.
Community.

RISULTATI

  • 63 salons participating in the fundraising campaign.
  • € 14,500 donated to the Hairdressers For Nepal project of which € 8,104 was donated by the Davines Holland branch.
  • € 1,912.15 in products donated to Hairdressers For Nepal for training courses.
  • 22 Nepalese women benefited from the training courses.