In Romania the Davines salons plant trees


In 2019, Davines’ Romanian distributor Ethics Beauty involved its customers in the heart of the Draganului Valley, an area that has suffered extensive deforestation for many years, in order to contribute to its reforestation.

Thanks to a collaboration with various public and private actors, numerous new trees were planted in a single day, which contributed to the regeneration of the forest and strengthened the participants’ appreciation of the values of sustainability.


Professional customers.


  • 12,000 new trees planted in the Draganului Valley forest.
  • 20 volunteers, including staffs, hairdressers from 4 different salons and supportive friends involved in the reforestation action by the distributor Davines Ethics Beauty.
  • 500 volunteers involved in total in the reforestation action.