Protection of the Asian seas begins from the salon

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Become An Ocean Keeper In Asia is a campaign launched in 2019 by Davines Asia to raise awareness about plastic pollution in the seas and to inspire and support hair salons and their customers to implement concrete initiatives designed to restore the health of the oceans. Plastic is one of the main problems that threaten the ocean ecosystem, whose equilibrium is vital for the production of oxygen and for the survival of human beings and most of the living species on Earth.

The campaign has gained support in 8 different Asian countries, where hair salons have launched various initiatives in collaboration with their customers. Over the course of two months, beach cleaning activities have been organized, along with initiatives to recycle plastic bottles at salons, themed posts on social media and fundraisers, testimony of a significant collective involvement.

The second edition, planned for 2020, will follow in the footsteps of the first with the hope that more and more people will get involved in reducing plastic pollution in the oceans.

STAKEHOLDER COINVOLTI

Professional customers.
Distributors.
End customers.
Environment.

RISULTATI

  • 298 hair salons participating in the campaign in the Asian continent.
  • 754 social media posts with hashtags devoted to the campaign.
  • Better Google search result for Become An Ocean Keeper In Asia.